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Like a lot of the how-to products on the web, this one has a low entry price of $37.00 and if someone clicks far from the page a pop-up will offer a downsell of the product for $27.00. And, so that you are not shocked, there are naturally upsells along the method. That is the approach of the leading online marketers. Hook people with a low entry rate and after that get them to invest greater dollar quantities later.
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